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The 4 Types of Dads Marketers Need to Know This Father’s Day
Father's Day is upon us and, naturally, it is a time when marketers shift their gaze toward dads. We can expect big sales on cars, ties, khakis, 55-inch flatscreen TVs, grills, brats and lawn mowers....
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Infographic: Here's How Gen Z Girls Prefer to Shop and Socialize Online
Millennials are still the demographic du jour, but that's going to change soon. Enter: Gen Z. The youngest members of the cohort are in middle school, while the oldest are finishing up college. And...
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Infographic: 6 Types of Shoppers and the Brands They'll Pay More For
As more shoppers shift their attention to mobile, retailers need to understand the different types of shoppers and how they use technology to make their purchases. A new study from Y&R's BAVLab...
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Infographic: How Millennial Moms Shop to Fill Their Kids' Lunch Boxes
Kraft Mozzarella String cheese, Planters Honey Roasted Peanuts and SkinnyPop Popcorn in your lunchbox? Makes going back to school sound delightfully sweet (and salty)! Those three items topped the...
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Why Google Should Fear Facebook's New Product Ads
Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network. Yesterday, Facebook revealed...
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Facebook Launches Dynamic Product Ads for Data-Minded Retailers
Facebook is giving Target and other retailers a new way to market to its 1.4 billion users. It's called product ads—yet another ad format that Facebook says sets it apart from rivals like Google...
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Alibaba’s Jack Ma is Adweek’s 2014 Media Visionary
A former English teacher, Jack Ma became the richest man in China by leading Alibaba to a $25 billion IPO this year. The e-commerce giant (which appears on this year’s Hot List as Hottest Shopping...
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Big-Box Stores Like Target Think These New Apps Can Defeat Amazon
Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success. This holiday season, however, might prove to be the...
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Today's #AdweekChat Topic: How We Shop, and Why We Buy
Mobile shopping apps and great digital deals may get the buzz, but when it comes to picking out holiday gifts, millions of Americans still want to get in the car and hit the stores. As the holiday...
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Christmas Shopping Starts in October for 26% of Shoppers
Google’s new Holiday Shopper Intentions survey finds that 26 percent of all shoppers start searching for gift deals not in the days leading up to Thanksgiving—but before Halloween. Retailers are...
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Tumblr’s Top Draw as a Marketing Platform Is Its Wealthier User Base
Sure Tumblr has an artsy, hipster appeal, but its users are far from starving. In fact, and perhaps surprisingly, it caters to the wealthiest social media set of any of its rivals, according to recent...
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Yahoo Japan's Awesome 50% Off Sale Leaves the Price the Same and Cuts the...
Next time you see a sale online, be sure to read the details closely. Yahoo Shopping's Japanese division is running hilarious ads promoting 50 percent off several items: suits, bicycles and household...
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Here Is Everything You Need to Know About the Millennial Consumer
No demographic is as appealing to marketers as millennials, those folks born between 1981 and 2000. Many articles and studies have focused on reaching this elusive adult consumer, who has money and...
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Beyond the Grocery Smart Cart, the iBeacon Beckons
Despite e-commerce’s surge, some 90 percent of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent study by...
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Women Consider Friends’ Opinions the Most ‘Trusted Advertising’
It seems word-of-mouth means a lot when you are trying to separate a woman from her money. A Ladies' Home Journal study found that female shoppers value peer opinions over any kind of paid...
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This Is How Men Grocery Shop
Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as a new...
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Women’s Budget-Conscious Magazine All You Is Stepping Outside of Walmart
Bargains aren’t just for Walmart shoppers anymore. Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole...
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A Look at Women and Their Relationship With Mobile Phones
Women really, really like their mobile devices. According to a new study from Time Inc. and Nuance Digital Marketing, 60 percent of women name their mobiles as the most important devices in their...
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Men Are Fine With Mobile Ads if Freebies Are Included
Young men are far more likely than the general population to have a smartphone. Smartphone usage is deeply integrated into their lives, used for social networking, browsing the Internet and shopping....
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Patagonia Is Taking On a Provocative ‘Anti-Growth’ Position
Sustainable products may well be yesterday’s news—at least according to upscale sportswear brand Patagonia. The marketer of $500 goose-down jackets is reaching beyond its eco-friendly practices to...
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